The IT Person is often seen as someone that gets along with machines better than they do with people.
CentrexIT asked me to capture what makes their team stand out in the market.
“A Culture of Care”
Objective:
Win the affinity of people tasked with finding an IT partner to build, manage, and support the technology needs of their company.
Attract the best talent the tech industry has to offer.
Strategy
People want to do business with people, not robots. We focused our story on centrexIT's “People First,” approach, and culture to differentiate them in the market, while also “showing off” their remarkable infrastructure, capabilities and track record.
Execution
Authentic interviews were captured with leadership, sales, and some folks on the front lines, to understand the needs, wants, and desires of the people they engage with on a daily basis.
We combined those authentic conversations with documentary style footage to give potential future clients the experience of sleeping better at night, knowing their critical systems were in the best hands.
We empower our viewers to witness the magic in the moment and deliver our brand story video to feel authentic at a visceral level.
Tags: Brand Storytelling, Information Technology, Enterprise, Infrastructure, Managed IT, San Diego, Corporate Video, HR, Talent Recruiting