Global Mobility SaaS Brand Story
Background
London based employee relocation SAAS Start-Up, Clearmove, needed to get the attention of Fortune 500 companies quickly to get their platform off to a successful start. The video was instrumental in spreading their message on their landing page, social media, industry events and conferences.
With Clearmove going up against much stronger funded competitors in the market, I identified 3 key weaknesses that we could exploit, to stand out in the market.
The competition used a lot of jargon in their brand story videos, which felt impersonal, and they talked about the relocation of employees as numbers on a spreadsheet, instead of as actual people.
Knowing that our audience were decision makers in the HR departments among the world’s largest employers, we calculated that a more human and authentic approach would pay dividends.
