High End Craftsman Construction
The Brief
Objective
Create a short compelling brand culture promo video aimed primarily at differentiating the quality of design, materials, and craftsmanship on houses made by Tourmaline from other similar size houses in the same marketplace, as well as the culture and motivations behind them.
Goals.
Goals.
Showcase the quality and craftsmanship to increase potential buyer’s, and agent’s appreciation for homes made by Tourmaline
Capture the craftsmen, as they create these masterpiece homes and warm interactions, conveying the company brand and core values that express and reinforce a commitment to excellence.
Embed viewers in the “Culture of Tourmaline", to give them the authentic experience of meeting the team, and working with them in order to build affinity for the Tourmaline brand and “a want” to do business, or be associated with.
